Fun Design for the Win
I love being surprised by a brand, especially when it comes in the form of taking something boring and making it fun.
Strategy is the cumulation of research, customer surveys, best practices, analysis, and insights that go into making an actionable plan.
​
For us, this can be broken down into three main types of strategy:
​
Brand Identity aka messaging & visuals
Content Strategy aka what type of content and which platforms
Business Strategy aka how are you operating
​
With strategy, the goal is almost always the same "How do we help you take your business to the next level?"
​
Step 1 is understanding your industry's best practices and gathering current customers' insights, establishing competitive advantage and/or opportunity, and preparing for Step 2.
​
The goal at this step is to become outside experts in your industry and understand your current customers.
​
Some examples of this step include:
​
Customer Surveys
Data Analysis
Competitors Research
Website Audit
Social Media Audit
If Step 1 is all about information gathering and discovering opportunities, Step 2 is all about creating an actionable plan. ​
​
The goal at this step is to take everything we've learned in step 1 and to create your detailed Playbook that will help take your business to its next level.
Some examples of this step include:
​
Content Strategy
Social Media Planning + Strategy
Website Strategy
Visual Identity Strategy
​
And finally, Step 3 is when it all comes to life!
​
At the end of step 2 we will have created a detailed Playbook as well as a list of final deliverables that are needed. The final step is making everything that we outlined!
​
​
​
Some examples of this step include:
​
New Website
Brand Refresh
New Marketing Materials
Blog Posts
Social Media Assets
Awareness Campaigns
Katarina Kobor, Illustration + Branding Client