Intentional Design is a Competitive Advantage
Learn how great design can set your business apart in a crowded marketplace and why design should be a foundational element of your business
Strategy is the cumulation of research, customer surveys, best practices, analysis, and insights that go into making an actionable plan.
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For us, this can be broken down into three main types of strategy:
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Brand Identity aka messaging & visuals
Content Strategy aka what type of content and which platforms
Business Strategy aka how are you operating
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With strategy, the goal is almost always the same "How do we help you take your business to the next level?"
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Step 1 is understanding your industry's best practices and gathering current customers' insights, establishing competitive advantage and/or opportunity, and preparing for Step 2.
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The goal at this step is to become outside experts in your industry and understand your current customers.
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Some examples of this step include:
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Customer Surveys
Data Analysis
Competitors Research
Website Audit
Social Media Audit
If Step 1 is all about information gathering and discovering opportunities, Step 2 is all about creating an actionable plan. ​
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The goal at this step is to take everything we've learned in step 1 and to create your detailed Playbook that will help take your business to its next level.
Some examples of this step include:
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Content Strategy
Social Media Planning + Strategy
Website Strategy
Visual Identity Strategy
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And finally, Step 3 is when it all comes to life!
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At the end of step 2 we will have created a detailed Playbook as well as a list of final deliverables that are needed. The final step is making everything that we outlined!
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Some examples of this step include:
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New Website
Brand Refresh
New Marketing Materials
Blog Posts
Social Media Assets
Awareness Campaigns
Katarina Kobor, Illustration + Branding Client