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Back on the Horse

Building a company kind of feels like getting back on the horse, time and time again, with the confidence that it’s both going to be the best ride and it’s probably going to buck you off with the full vigor of a barrel racing champion. Fun fact: I did in fact have horses growing up. 

Image of 13 years old Olivia on a brown horse in a field of tall grass without a saddle on.
Please enjoy this Razor photo from 2009

But I digress. 

The horse I’m getting back on for Q2? Content creation. In particular, blogging. Last year I gave myself a 30-day challenge of blogging every single day. And if you’re saying to yourself “Wow, that’s a lot,” you are not alone. It was a lot. But I learned a lot and it got me out of a funk I didn’t know I was in. It removed the pressure of getting it right, every single time. And it removed the decision making element from the task. I no longer had to ask myself “Should I blog today?” 

In fact, it feels very much like my relationship with gluten. As someone with celiac, I am never tempted to eat a bite of gluten the same way someone who simply shouldn’t eat gluten is. On the other hand, I also shouldn’t eat dairy, but I am often the first person to recommend we grab ice cream while we’re out. Because gluten isn’t a decision while dairy is. 

The same went when I was doing my blogging challenge. 

And the worst part of the challenge? It worked. There was a dramatic uptick in my level of engagement both on our website and in our LinkedIn. I even had individuals at events approaching me to tell me about the content they were seeing of mine. Unfortunately, daily blogging was not sustainable while I was also trying to run a business

So, while I don’t believe I will be blogging daily (but who knows!) I will be getting back on the content creation horse. Because it works and I genuinely love writing. Also, because all of the SEO work that I did last year for the challenge is moot because we ended up changing our name and URL. Like I said, sometimes the horse is really trying to buck you off.


Interested in chatting about design, branding, or even just cool shit?


Profile picture of Olivia Wisden, author of this blog post as well as the CEO/Founder of UnderBelly Creative.

About The Author

Olivia Wisden is the Founder + CEO of TwoLips Creative. She has worked with dozens of brands over the years ranging from city initiatives to product launches and beyond. When she’s not fan-girling over the design team’s illustrations she can probably be found reading a novel or attending a boxing class.


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