Top Note Tonic

Mixers that change the game.

Year

2026

Industry

Food & Bev

Services

Retainer, Website Design

View Website

The Challenge

We've been Top Note Tonic's creative partner since 2020, growing alongside them from local craft mixer to regional favorite. In 2025, Top Note came to us looking to help usher in a new chapter alongside their new premium bottles. The goal was to refine their target consumer, update their digital presence, and stand more boldly in the honest, craft-conscious voice and flavor focus that earned their following in the first place.

The Solution

We started by sharpening who Top Note is for, refining their target consumer so every decision after had a clear north star. From there, we repositioned the brand to stand more boldly in its honest, craft-conscious voice, then brought that voice to life across their digital presence: a redesigned website built around the elevated packaging, and photo shoots we creative-directed to give the whole system a fresh, premium look.

Today, we keep that momentum going through an ongoing social retainer, showing up consistently across channels so Top Note continues to stay visible and distinctive.

Return to All Projects