OJOY
Fine dealcoholized wine.
Year
2023
Industry
Food & Bev
Services
Website Design, Visual Identity, Packaging
The Challenge
The non-alcoholic wine market was drowning in pink labels targeting 'sober curious' consumers. OJOY wanted something radically different: a brand that could sit confidently on any wine shelf and appeal to everyone, whether you're drinking alcohol tonight or not.
The challenge? Create an identity bold enough to compete with traditional wineries while flexible enough to grow from one product to a full varietal range.
The Solution
We built the identity around monochromatic color palettes that shift with each varietal, creating visual distinction while maintaining brand cohesion as OJOY expands. The logo hides a secret: two faces that become recurring characters throughout the system, adding personality without sacrificing sophistication. This isn't a 'better-for-you' brand trying to look fun -- it's a wine brand that happens to be non-alcoholic
© 2026 TwoLips Creative
© 2026 TwoLips Creative