Nommli
Elevating meal subscriptions to cultural journeys.
Year
2022
Industry
CPG
Services
Visual Identity, Illustration, Packaging
The Challenge
Nommli delivers family-style meals from Midwest restaurants showcasing global cuisines. In a market full of commodified delivery apps competing on speed and discounts, they needed to stand for something more.
The challenge: create a brand that positions Nommli not as another way to get food faster, but as a portal to cultures and communities. In other words, a service that delivers stories, traditions, and connection along with dinner
The Solution
Color and pattern became our storytelling tools. We developed a visual language as rich as the cultures Nommli brings to the table. We expanded their palette beyond the original pink, yellow, and blue, creating depth that could flex across different cuisines.
Then we solved a practical startup problem: they'd need tons of branded materials but couldn't hire designers for every menu insert. Solution? A modular pattern system built from 'Culture,' 'Food,' and 'Nommli' that their team could adapt endlessly. The brand doesn't just deliver food, it delivers a sense of discovery.
© 2026 TwoLips Creative
© 2026 TwoLips Creative