Joystik
A new kind of mental health and stress management app.
Year
2023
Industry
Health Tech
Services
Website Design, Illustration, Visual Identity
"Working with TwoLips has been amazing for us along our startup journey! They provided branding support and strategy that truly elevated us from our beginning stages. They helped Joystik not just improve our message, but provided that immediate pop that investors and our early customers gushed over! I would highly recommend TwoLips to any startup looking to make their website pop, improve messaging, and just create your unique branding to truly connect better with your audience."
Christian Stoll, Co-Founder & CEO
The Challenge
Joystik Life, a mental health tech startup, wanted to disrupt the meditation app space with science-backed stress reduction techniques. Their vision? A brand rooted in retro-wave video game aesthetics -- bold, nostalgic, and nothing like the typical pastel-and-peaceful wellness brand.
The challenge was honoring that specific creative direction while maintaining the credibility needed for a health-tech product.
The Solution
They gave us a mood board and a mission: make meditation feel less like a spa day and more like leveling up in a video game. We built a visual identity anchored by an unapologetically bold logo system -- pure arcade energy that could flex across app interfaces, investor materials, and physical merch without losing impact.
Every asset we delivered from logo to welcome animation reinforced the same message: mental health tools don't have to look like every other pastel wellness brand.
© 2026 TwoLips Creative
© 2026 TwoLips Creative