City of Madison
Streets and Urban Forestry educational content
Year
2021
Industry
Government
Services
Illustration
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The Challenge
We've been working with the City of Madison Streets Division since 2021 on a wide range of creative projects. While the scope is vast -- everything from a multiyear food waste campaign, to naming compactors, to educational bookmarks -- the goal is always the same: how do we get constituents to actually engage with the educational content the Streets Division is producing?
The Solution
We created a bold, illustrative style that has become the throughline between all of the initiatives. This allows us to create subtle consistency across every touchpoint while staying highly differentiated from traditional government documents. Over the years, we've built an interconnected world that's self-referential, playful, and at its core, entertaining as much as it is educational.
© 2026 TwoLips Creative
© 2026 TwoLips Creative